May 1st, 2010

“big farma” and big ignorance

A. A. Gill @ The Times:

The industrial processes we complain about are what first attracted Victorian housewives. Packet food was sterile, controlled and predictable. The joy of branded ingredients was in their consistency and purity. You see that in all the early advertisements that emphasise the safety of ingredients, that they could be offered to infants and invalids.

Anyone who has travelled to India knows that vomiting, diarrhoea, fevers and worse are constant concerns. That’s what eating everywhere was like before processed food. The fact that we so completely trust the volume and ingredients in packets of food is a great thing; the fact that we can feed 60m people three times a day without poisoning them is an even greater thing and is the triumph of the past century.

Read the full article: School trips to the slaughterhouse.


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