Slate explores the potential brain-damper that is the ever more personalized internet. Is the internet becoming a place where we get just the things we are looking for, and are never confronted with things we didn’t expect to find or think about?
The first conversation I ever had about the Internet was in 1993 with Robert Wright, who was then a colleague at the New Republic. This “Net” thing was going to be a big deal, I remember Bob telling me, but it could create a few problems. One was that it was going to empower crazies, since geographically diffuse nut jobs of all sorts would be able to find each other online. Another was that it could hurt democratic culture by encouraging narrow-minded folk to burrow deeper into their holes. Wright spelled out those concerns in an article that stands as a model of prescience and a delightful time-capsule. (“People who ‘post’ on the Net’s many different bulletin boards—its ‘newsgroups’—know that their words can be seen from just about any chunk of inhabited turf on this planet.”)
Eighteen years later, our lingo has evolved, but the worries haven’t changed much. Wright’s first concern, about digital technology empowering terrorists and fanatics, has clearly been borne out. His second, about the Internet fostering mental rabbit warrens, remains an open issue. In his new book, The Filter Bubble, Eli Pariser, the former director of the liberal activist group Moveon.org, argues that an informational dystopia is finally arriving. Thanks to advances in personalization, we are all getting more of what we like and agree with, and less that challenges our beliefs. Pariser sees these tools undermining civic discourse. “The filter bubble pushes us in the opposite direction,” he writes. “It creates the impression that our narrow self-interest is all that exists.” The loss of an informational commons, he frets, is making us closed-minded, less intellectually adventurous, and more vulnerable to propaganda and manipulation. Pariser’s qualms echo those expressed by Nicholas Negroponte and Cass Sunstein,who have warned about the Web turning into everybody’s narcissistic “Daily Me” feed.
Read further at Slate.


